Factories in Cambodia, myanmar, Vietnam, offices in milan, branches in New York...
At the 122nd Canton fair, a "global layout of lutai group" was posted at the most prominent place in the enterprise booth.
"We will have more and more overseas points."
The head of the company said.
The Canton fair is regarded as a barometer of China's foreign trade.
At this exhibition, China's established textile enterprises, such as the group, the Chinese textile company and the bank of China, hold the "overseas layout card".
The active integration of transnational resources and the construction of "China + neighboring countries" is becoming an important choice for the production capacity of Chinese textile enterprises.
"Since 2014, we have set up factories in southeast Asia.
In addition to labor costs, there are tariff preferences and proximity to local markets.
Lu Thai Textile Co., Ltd., the head of the two international operations, said song weifeng.
These overseas production bases and domestic design and research center are complementary, and become the natural extension of many Chinese textile enterprises.
Today, rutai group is investing in 60,000 ingot spinning and 30m yarn-dyed fabric production lines in Vietnam, and the whole industrial chain layout from cotton yarn to fabric to shirt is basically completed.
Chinese textile enterprises have completed the continuous implementation of investment projects of different scales and levels, such as production bases and industrial parks, through governments and enterprises in countries and regions along the One Belt And One Road.
In Vietnam, more than half of the total cotton production in the region is created by Chinese companies such as lutai, hufu, and youngor.
In Cambodia, the sihanouk special economic zone, led by the red bean group, has attracted more than 100 international companies and employs 16,000 people.
On this session of Canton fair, the China national textiles import and export chamber of commerce issued relevant according to the report, China textile industry front-end has basically completed the transfer of overseas, especially in southeast Asia, the association of south-east Asian nations (asean) after the eu and the us as China's third largest textile and apparel export market.
In addition to the accelerated expansion of overseas production capacity, the overseas investment forms of textile enterprises are also becoming more diversified.
Through brand acquisition, channel expansion, technical cooperation and capital operation, Chinese enterprises are constantly upgrading and upgrading to promote their position in the global industrial chain.
LILY, a Chinese womenswear brand, has opened about 70 stores around the world.
"From the close to the consumer market, shortening the cost of marketing, our overseas sales are the dealers as the main body, enter into the big business, department stores and other places."
At the moment, the company is planning to open its first overseas direct store in Barcelona, said lu xin, a specialist in overseas operations of Shanghai silk group brand development co.
In addition to proprietary brands, China's textile industry has seen a number of big cross-border acquisitions last year.
Shandong ruyi group acquired the French fashion brand Maje and Sandro's parent company, SMCP group, for 1.3 billion euros.
Shenzhen womenswear brand song lisi has acquired the foreign brands EdHardy, Laur coc l and IRO;
Vignon, a fashion brand in Shanghai, bought teenie weenie, a Korean brand.
As a "shortcut" to rapidly opening the international market, the industry insiders analyze the acquisition of mature foreign brands, which can reduce the cost of incubating their own brand and expand the variety of products of the company.
Guo wei, deputy director of the clothing department of the China national textiles import and export chamber, believes that professional marketing talents and mature operation mode are key to the long-term development of overseas investment.
In addition, it is also important to connect with the world and introduce brand purchasing system. Designers participate in the whole industry chain, and have the operation mode of special property rights department to improve international recognition.
As China's textile companies have stepped up their push overseas, they have also been supported by the domestic business association platform, which connects the domestic financial resources with the overseas financing needs of enterprises.
In march this year, China textile international production capacity cooperation enterprise alliance was established to resist unorganized competition and promote the docking and cooperation of international productive capacity projects.
In the future, China will also accelerate the construction of a "go out" information platform to guide enterprises to "go to sea" for rational investment.
According to the data, China's textile and clothing industry has invested more than $4 billion in foreign direct investment between 2015 and 2016, accounting for more than half of the total investment stock since 2003.
China national textiles import and export chamber of commerce, the report said China's textile and clothing industry maintained a trade structure adjustment and the trend of power conversion to speed up, at present the development results will be obtained for the transformation and upgrading of the whole industry in the future and provide important basis and guarantee of sustainable development.